PHOTO CREDIT: Courtesy Google/Ralf Alejandro
Early mornings, loading a van, setting up a farmer’s market tent in the cold, heat, rain and sun. The first Hero Doughnuts outpost was a shared commercial kitchen where founder Will Drake’s 2-day process of making brioche style, yeast doughnuts started. Fresh fruit cooked down and mixed into glazes and fillings, topped with crunchy nuts, streusel, chocolate and sprinkles became the expression of joy that customers feel when they taste our doughnuts. What started as a “pop-up” grew into a market stall where folks liked up and the doughnuts sold out regularly. It became evident that doughnuts matter--they bring people together, spark joy and satisfy our cravings with more than just sugar.
Hero Doughnuts and Buns is now a restaurant that continues to evolve with fun, satisfying sandwiches, salads and treats. Will Drake wants to make folks happy and it’s his earnest effort of not compromising quality and his commitment to hard work that has elevated Hero Doughnuts and Buns to its cherished place in the Birmingham community with plans to spread the joy throughout the land.